Business – Focus On Promotion

Give-Away Gifts Help Boost Sales.  Offering a free give away can be a powerful and effective marketing strategy.  Offering free give-aways to prospects and customer is a powerful business building strategy that can result in a flood of new and repeat customers.  It may seem counter-intuitive to give away your products and services to build your business; however, people can’t resist the lure of receiving something for free. The word free, as worn out as it may seem, is still the most powerful word in marketing and has a hypnotic effect on people.  Promotional gifts have an important say in the modern day corporate world. Big and small entrepreneurs who wish to lure their customers and add credence to their business, prefer to use attractive gifts as give-aways. Should you also want to utilize them for utmost benefit in your trade, knowing few tips about them would be worthwhile.  Floating View Pens is a fantastic way to market the products you sell or your business brand.  We have mentioned before that custom floating view pens are a unique way to market your company or product.

Union Promotion

Know Your Total Customer Value Before Giving Freebies

The key to safely offering free give-aways is to know your “total customer value” (also called “lifetime customer value”): the profit you will receive from your customer over the total length of your relationship. This figure includes not only direct business, but also the value of any referrals.   For instance, suppose you own a dry cleaning business with an average “total customer value” of $1,250. How much money would you be willing to invest in free give-aways to acquire a new customer? $50? $100? $200?

If the answer is * yes *; this value makes sense, then why wouldn’t you invest $100 to gain $1,250 in profits? Coincidentally, this is why most small business owners are nervous about offering free give-aways. They don’t understand the principle of “total customer value.”  With the custom made floating view pen you get a huge benefit over all.  they are a cheap, yet very effective gift to give to any new or potential client or customer.  The ROI will be considerably higher then say a coffee mug.  With one pen, at a price of about $3 (roughly, not a real estimate), you could gain thousands of dollars back from one person.  Floating action pens are a keeper.  You won’t find them buried in a drawer so they make the perfect way to advertise.  In fact, you can guarantee that people who receive these pens will show their colleagues and bosses.  This keeps your company in the minds of a lot of folks.  Get your pens today and start down the road to a successful business.

What Business are you in?  Maybe we can inspire you with some of our ideas!


Comments are closed.

Custom Floaty Pens
Custom Floaty Pens by Fairway Manufacturing Co.
Contact us today for your FREE quote on Floating View Pens, Rock Pencils, Key Chains and More. Please remember there is a 500 piece minimum on ALL products. (You can mix and match floating view products with the same design to make up the 500 pcs.)
  • Perfect for souvenirs
  • Low 500 piece minimum order
  • A unique way to highlight your product line
  • Great ROI for your business
  • A true keepsake for your visitors
  • Perfect for company give-aways
Thank You. We will contact you as soon as possible.
Minimum order 500 pieces
Thank You. We will contact you as soon as possible.